Why Cookie Monster is the mascot of Big Tech – and has been since the 1960s

Words by Lucy Hunter Before he trained his appetite to edible fare, Cookie Monster devoured computers. In 1967, two years before Sesame Street hit the PBS airwaves, the woolly blue slouch debuted in a corporate film Jim Henson directed for IBM. Titled Coffee Break Machine, the 2.5-minute clip introduces a toothier beta version of Cookie […]