Text by CLOT Magazine
Sónar+D is the international congress that explores how creativity is changing our present and imagining new futures. A program developed in collaboration with researchers, innovators and business leaders, taking place in Barcelona since 2013. This year, Sónar+D runs parallel to the Sónar Festival, taking place in July.
Starting last year and partnering with ME by Meliá, Sónar+D is hosting some events in other cities. This year, the second edition of Voices of Sónar+D for ME by Meliá will be taking place in Madrid, London and Milan. Three events reflect one of the most important concepts in the creative world: immersion. Experience design transforms the idea of an installation, a film, an application, or a concert and becomes the expressive medium par excellence of our time.
At the London event on May 8, José Luis de Vicente (Sónar+D curator) will meet Robin McNicholas, one of the founders of the acclaimed study Marshmallow Laser Feast. The studio is a pioneer in creating experiential content for virtual reality, performances, and installations. The attendees will also be able to experience the immersive installation of Deep Meditations from digital artist Memo Akten exclusively. This installation will be moving to Sónar+D in Barcelona in July, presented by ME by Meliá.